Alexia Extra Firm Mattress

Advanced Pocketed Coil® Technology • Enhanced conformability and pressure relief. • Individualized back support for each unique shape. • Provides motion separation for undisturbed sleep. • Lie down on one side of the mattress. Have your partner lie down on the other side and turn over. Notice how the Advanced Pocketed Coil® springs reduce the amount of motion you feel as your partner moves. • Explain how Advanced Pocketed Coil® springs respond individually because they're joined at the center. Use torso board to show conforming back support achieved by the mattress. Sleep Climate™ Surface Technology • Designed to dissipate body heat away from the surface of the bed helping to keep you cool and comfortable. • The unique vertical orientation of the fibers allows them to breathe 27% better than our previous model's fiber solution. • Demonstrate the unique characteristics of Sleep Climate™ Surface Technology using the display box. Point out the vertical orientation of the fiber. Explain how this improves the breathability of the bed while also helping to provide the substantial feel that is achieved by Beautyrest Black®. Dynamic Response™ Memory Foam • Imported from Italy, this exclusive foam works in concert with Advanced Beautyrest Pocketed Coil® Technology to create our most conforming back support. • Demonstrate the unique feel of the Dynamic Response™ Memory Foam with the foam box. Use torso board to show conforming back support achieved by the mattress Micro Diamond™ Infused AirCool® Memory Foam • This exclusive foam utilizes the conductive properties of diamond particles which are designed to effectively move heat away from the body. • Point out the diamond particles making note of its conductive properties. • Mention how diamonds' thermal conductivity tops that of even the best conductors, like copper. Diamonds are even being used to extract heat from electronic devices like semiconductors. This means high end electronic devices can be made smaller and more powerful. Luxurious Fabric with Phase Change Material • Elegant modal yarn creates an indulgently soft surface to sleep on. The fabric is dipped in Phase Change technology helping to keep you cool in warm conditions and warm in cool conditions. • Feel the fabric. Point out that this material is often found in women's lingerie because of its soft and luxurious qualities AirCool® Memory Foam • Conforms to your body, provides pressure point relief and freedom of movement. • Put your hand into the AirCool® Memory Foam and notice how quickly it returns to its original shape. In a lab test, our AirCool® Memory Foam had 8x better airflow than the leading competitor. Micro Pocketed Coil® • Enhanced conformability and pressure relief. • Individualized back support for each unique shape. • Use torso board to show conforming back support achieved by the mattress. GelTouch® • A soft gel foam that provides soothing comfort with exceptional surface contouring and conformability. • Lay on the bed and feel the cooling sensation of the gel layer. AirCool® BeautyEdge® Foam Encasement • Enhances airflow through the mattress and offers support and stability right to the edge. • Press down or sit on the edge of the bed to feel the flexible stability Transflexion® Comfort Technology • No break-in period. Transflexion® ensures that the bed will feel consistently comfortable throughout the life of the mattress. • Simmons® has developed a patented technique that releases any false firmness or loft in the mattress (much like pre-shrinking your clothes). Triton® European Foundation with Keystone Design • Offers superior durability and reduced motion. • Triton® Foundation includes a PowerBeam® brace that increases strength and durability. • Stand on the foundation to feel the rigid structure and absence of movement. Notice the difference compared to other foundations. 10 Year Limited Warranty • Guaranteed longer-lasting durability. • Mattresses have undergone rigorous industry standard durability tests, including Rollator and Cornell. These demonstrated superior results and exceeded performance standards.